Getting ahead in competitive world.


May 4th, 2013

Have you ever tried calling a company for a quote and reached an answer machine?

Have you ever felt the frustration of being sat in a shop/showroom (e.g. an Estate Agents/Travel Agents) and been rudely interrupted by an incoming call which has taken priority over your physical presence!

It is a competitive world that we live in. Businesses must constantly innovate just to stand still! If you are not concerned about improving your performance, remember that your competitors will be improving theirs and will surely overtake you in no time. In such a competitive climate, businesses cannot afford to miss any enquiries. They cannot ignore any sales leads. For any business, a missed call might be a potential business enquiry that they missed. No business can afford to let this go unnoticed or not taken care of.

Therefore it is very important to keep track of all the calls that a business misses in a month. If many calls are being missed, it indicates a problem that needs to be corrected. Perhaps your call centre is understaffed? Perhaps the staff members are not responding to calls quickly enough? Perhaps training is required to ensure conversations with customers are handled efficiently? Or there may be hardware, software or network issues.

But how do you keep track of the number of missed calls? This is where Intelligent Networks can help. In fixed line telephone networks, detailed statistics on inbound calls are not easily accessible. Some information is included in organisation’s phone bills regarding call duration and destination numbers for outbound calls, but this tends to be aggregated data rather than detailed and pertinent to individual desk ‘phones. Missed inbound calls are seldom monitored. By using Intelligent Networks, missed calls and other key data are recorded. The details on the number of missed calls, at what time the call came through and other relevant information can be provided to the subscriber by the Intelligent Network.

Intelligent networks can help both small and big businesses to handle their inbound calls more efficiently and effectively. Apart from tracking the number of calls that are missed, Intelligent Networks also help maximise your advertising opportunities, automate call handling, measure effectiveness of marketing efforts by measuring call activity and provide network based services. Intelligent Networks can be used on any type of phones.

Intelligent Networks can help companies keep a close watch on what is happening on the telephones. It is this kind of detailed information that comes in handy when businesses make strategic decisions to improve their performance.