Start up and scale your company

November 20th, 2015

Knowing who we are as people, is fundamental to how we present ourselves and connect with others in the world.

For your business, it is no different.

Your company will have its own corporate personality, identity, and core offering.

Know your purpose

Understanding your product or service, and how it helps your target market is key. Are you solving a problem for your customers? Enriching their life experiences in any way?

Research your industry, the needs of your market, and get a strong feel for how your business offering will help your potential customers.

Why do you do what you do?

It’s not always an easy question to answer, but it’s a crucial one when it comes to getting your name out there and communicating your business ideas. See if you can describe your core purpose, (what your company is offering to the world and why), using just a single sentence.

For fast feedback on your business ideas, services such as OnePulse, can help get you started with marketing research on the fly, using real-time technology.

Get support and advice

Pitching to business investors and accessing funding can seem time-consuming and near impossible at times, but help and support to grow and scale your business is out there ready for you to go and get.

Get inspiration from your mentors, and get involved in the conversations within your industry to maximise your business networks both online and offline. Make the most of the new technologies and online resources available to you that will help connect you with others and provide a vehicle to launch your ideas, such as Social Media and dedicated launch platforms like Kickstarter, Launchrock and Crowdfunder.

Cut through the noise and harness the power of the cloud

Once you know your product and your target market really well, getting your message across becomes that little bit easier. In today’s marketplace, however, it can sometimes feel a little bit crowded out there!

Explore the marketing, advertising and social channels that will resonate best with your audiences and don’t be afraid to try and test new things to cut through the noise.

Doing business smarter, saving in a big way on overheads by harnessing the power of cloud-based software and services using solutions such as Microsoft OneDrive for storage, or SwitchboardFREE for your call management, will also enable flexible ways of working and help maximise your productivity.

The result, more valuable free time for you and an increase in your business opportunities from the very start – all essential ingredients for you to be able to grow a successful business.

Most important of all, listen to your customers. They are your reason for being.